Allison+Partners, the San Francisco-based public relations firm for LA Fitness and TiVo, ‘challenged’ DSE to create a powerful 30-second sizzle reel to screen for clients at presentation meetings.  Designed to be energetic enough to entertain, yet informative enough to educate, the video utilizes data points and graphic elements from the firm’s PowerPoint presentation, while including the company’s iconic ‘rip’ aesthetic and tagline, “It’s About the Work.”