American Marketing Association

As a long-time admirer of the American Marketing Association, I was happy to oversee the new, mutually beneficial working relationship between DSE and this  worthwhile organization.  To attract yet more participants to their already strong membership, DSE video-captured the sentiments of  a number of their board members and Presidents (past, present and future).  Our goal was to capture the essence, the energy of AMA, by allowing these  enthusiastic individuals to share their highly personal stories and successes.  From this footage, DSE generated a series of enthralling video testimonials and produced AMA’s new 30-second commercial spot.